Total Profiles
247,832
+2,140 this week
Reachable
198,440
80.1% of total
Monthly Revenue
AED 842,000
+18% vs last month
Active Journeys
14 live
3 paused
Goal — 1M Profiles
247.8K / 1M
25% complete
25%
Customer Growth
12-month trend
Lifecycle Distribution
247,832 profiles
Unconverted Leads68.4K
Hot Leads12.8K
First-Time Buyers34.2K
Repeat Buyers89.4K
Dormant28.6K
VIP Collectors4.4K
Top Performing Journeys
| Journey | Status | Open% | Conv% | Revenue |
|---|---|---|---|---|
| Replenishment Reminder | Live | 47.8% | 15.9% | AED 1,180,000 |
| VIP Early Access | Live | 78.4% | 40.8% | AED 720,000 |
| First Purchase Welcome | Live | 64.3% | 23.7% | AED 612,000 |
| Lead Welcome | Live | 38.2% | 7.1% | AED 412,000 |
| Gift Calendar (Eid/Birthday) | Live | 56.2% | 21.3% | AED 412,000 |
Channel Health
Email94.2% deliv • 31.4% engage
WhatsApp89.1% deliv • 67.3% engage
SMS97.8% deliv • 22.1% engage
AI Alerts
Churn spike — VIP segment
312 VIPs predicted to churn in 30 days. Open rate dropped 18%.
12m ago
A/B winner — Cart Recovery v2
Variant B (Arabic-first subject) +24% CTR with 98% confidence.
1h ago
Segment shrink — Hot Leads
Hot Leads down 8.2% week-over-week. Check lead source: Meta.
3h ago
Audience sync ready
Lookalike 1% of VIP Collectors ready for Meta upload (87% match).
5h ago
Journey error — Dormant 180d
WhatsApp template rejected by Meta. Step paused.
1d ago
90-Day Sprint Status
Roadmap to 1M reachable profiles
Sprint 1
Foundation
Week 1-2
done
Sprint 2
Identity & Consent
Week 3-4
done
Sprint 3
Core Segments
Week 5-6
active
Sprint 4
Journey Engine
Week 7-8
active
Sprint 5
AI Scoring
Week 9-10
upcoming
Sprint 6
Concierge & Quiz
Week 11-12
upcoming
Sprint 7
Paid Sync
Week 13
upcoming
Sprint 8
Launch & Optimize
Week 14
upcoming