Frequency Caps
| Segment | Max touches/week | WhatsApp cap | SMS cap | Post-purchase cooldown |
|---|---|---|---|---|
| All | 5 | 2/wk | 1/wk | 7 days |
| VIP Collectors | 8 | 3/wk | 2/wk | 3 days |
| Dormant 90d | 3 | 1/wk | 1/wk | — |
| First Buyers | 6 | 2/wk | 1/wk | 14 days |
Conflict detected: "Cart Recovery" and "Browse Abandonment" can both fire for the same user within 24h. Consider raising frequency cap or adding suppression.